Following the success of Facebook's "like" button, now Google has launched its new “+1″ button that will appear next to every website that is displayed in it’s search results pages.
Facebook “like” buttons have been extremely popular for over a year now and have been a great way to to measure a brand's success. They have displayed social proof to viewers by revealing the level of “attention quantification” of a company’s Facebook page… as an example if 50,000 people are displayed as liking a brand's Facebook page, that shows the viewer that this company is popular and may be worth checking out further.
The like button has also provided the means for the company’s latest Facebook updates to potentially appear in the news updates of all people who have ‘liked’ the page. If a company posts an update to its Facebook page then potentially 50,000 people can receive the company’s latest news in their personal Facebook profile. So by posting your latest Blog post to your Facebook ‘page’ allows your content to spread and to be amplified across the web.
Now let's just figure out how the "+1" button works. When you search something on Google, a ‘+1′ button will appear next to the each and every search result. You can effectively ‘like’ the individual search result(s) by clicking on the +1 button. In this way, your searches will become a sort of public data where everyone will be able to follow how many users around the globe like or appreciate some particular search or link. But before you rush to try your hands on it, just keep in mind that it is not available to everyone at this point. Right now it is only available to random US based users. One also needs to have a Google profile. Also, to see the the +1′s in your search results you will need to be logged into your Google account.
Though we are not sure of its effectiveness at present, but it does appear to be a cool application from Google that is expected to enhance the social web further.
References: Jeffbullas.com
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