Most of us use Facebook to remain connected with our social networks or friends. But now it's not an unknown fact that Facebook is an important communications tool, one that helps immensely in the marketing and promotion of a brand. To maintain its success and people's interests in it, Facebook regularly tries to modify itself by adding new applications.
Facebook has recently added "Questions" to its list of features. According to industry experts like Matt Rhodes, this feature has an enormous potential to be a valuable market research and engagement tool because:
- The interface is nicer than the Facebook Polls application.
- You can pay for Facebook advertising for your Questions (via the URL), which could provide a significant, targeted response for market research efforts.
- It's easy to share the questions with your friends and follow the question to keep a track of written responses.
Now, Facebook Questions are no survey-smashers at the moment, but with improvement can be among the best online-marketing tools. It just needs to find the balance between the depth needed for market research, the targeting options it has for brand page posts, privacy and the sharing options it currently features.
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